More control over your brand in Google Shopping

Google Shopping as a brand and sales channel

The problems almost every brand with a retailer network knows:

• —different product data at different retailers
• —little control over titles and presentation
• —inconsistent visibility across markets
• —retailer campaigns competing for the same products
• —no transparency across markets and ranges
• —smaller partners are hard to activate

Four models

D2C

The CSS carries your own shop and international direct campaigns.

Retailer programme

Connected retailers get access to one central CSS setup.

Co-marketing

Brand and retailers align budgets, ranges and campaigns.

White-label brand CSS

The setup runs under the manufacturer's name or its partner programme.

What you get

• —Control over the Shopping strategy instead of one-off agreements
• —More consistent product data across retailers
• —New retailers activated faster
• —One overview of every connected shop
• —Expansion into further markets without rebuilding
• —Clear roles between brand, retailer and agency

Steering by market and range

• —prioritised product groups
• —country-specific feeds
• —seasonal collections
• —product launches
• —authorised distribution partners
• —central quality standards

A possible sequence

1. 1Analyse the existing distribution structure
2. 2Choose the fitting CSS model
3. 3Define countries, retailers and ranges
4. 4Technical integration
5. 5Retailer onboarding
6. 6Ongoing optimisation and growth