For agencies
More Shopping performance for your clients
Add a capable CSS to your Google Ads work and create extra client value – without changing the processes you already have.
- No competition to what your agency does
- Central management of every client account
- Partner terms and a named agency contact
More client value without more campaign work
No second platform that has to be learned.
- Existing campaigns keep running
- No new campaign structure needed
- The agency keeps access and control
- Several clients can be onboarded the same way
- We don't show up as a competing service provider
What your agency gets out of it
- An additional, measurable client benefit
- Stronger client retention
- An argument in the pitch others don't have
- A standardised CSS switch instead of case-by-case work
- Central management of several retailers
- Help with Merchant Center questions
- Partner terms, optionally as white label
Three ways to use it
- Review existing clients and migrate the suitable accounts
- Fold the CSS offering into audits, pitches and proposals
- Offer CSS as its own service or part of your retainer
What does NOT change
The objections that come up in the first call anyway — answered here.
- The agency remains the main contact.
- Campaigns keep running in the existing Google Ads account.
- Conversion history is preserved.
- Bidding strategies don't have to restart from scratch.
- The retailer keeps control of their Merchant Center.
How we work together
- 1We go through your client portfolio together.
- 2We identify the retailers the switch is worth it for.
- 3Client communication is agreed with you.
- 4Onboarding runs the standard way.
- 5After that: ongoing partner support.