For online shops

More performance from your Google Shopping budget

Use our CSS for more efficient Shopping campaigns – without rebuilding the campaigns you already run.

  • Existing campaigns and conversion data are preserved
  • A quick CSS switch without changing agency
  • Personal support through setup and migration
Switch now

What this is about

You don't have to rebuild Google Shopping to become more competitive. Through an independent CSS your existing media budget enters the auction on different terms — campaigns, conversion data and bidding strategies stay where they are.

More performance from the same budget

In Europe, Shopping ads always run through a Comparison Shopping Service. Change nothing and you use Google's own — paying its mark-up in every auction.

  • A CSS is the service your Shopping ads are served through — mandatory in the EEA, not optional.
  • What differs between services is the mark-up on your bid, not the ad itself.
  • Your Google Ads account, campaigns and bidding strategies keep running.
  • Conversion history and smart bidding learning phases are preserved.

Who the switch suits

  • Shops running Shopping or Performance Max campaigns
  • Retailers with a meaningful monthly Shopping budget
  • Shops working on efficiency rather than a rebuild
  • Companies with an agency or an in-house team — both stay on board

What you get

  • Your ad budget works on better terms
  • Existing campaigns stay untouched
  • No change of Google Ads management
  • Guidance through setup and migration
  • One named contact instead of a ticket queue
  • Transparent terms without package tiers

How the switch works

  1. 1You sign up — account, payment, Merchant Center ID.
  2. 2You confirm the CSS assignment in your Merchant Center.
  3. 3We guide the technical migration.
  4. 4Your campaigns keep running — no restart.

Find out whether a CSS switch is worth it for your shop.

Signing up takes a few minutes. You need your Merchant Center ID and a payment method — we take care of the rest.

Switch now

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